Burple is a fictional energy drink brand built around consistent, bold branding. The project features the Yeti mascot and logo applied across all touchpoints to maintain a unified identity. The lineup spans multiple flavours — lime, strawberry, and orange — each with its own distinct look. Product shots and infomercial animations were modeled and rendered in Cinema 4D, then brought together in After Effects where transitions, color correction, and motion graphics were applied. The hero video was also produced entirely in Cinema 4D and After Effects, using green screen compositing to place the Burple can in a dynamic environment.
Here is the final 3d infomercial for Burple. It starts off with a rising shot of stacked Burple cans and says "7 flavours". The tagline "icy perfection" comes in and then the call to action animates in saying "Chill out, enjoy Burple".
I started by establishing the Burple brand identity — designing the Yeti mascot and logo, then applying them consistently across all materials. Each flavour (lime, strawberry, and orange) was given its own colour treatment to differentiate the lineup while keeping a unified look. In Cinema 4D I modeled and animated the can product shots and infomercial sequences, setting up camera moves, lighting rigs, and keyframed animations for each scene. Those renders were then imported into After Effects where I assembled the infomercial cut, added transitions, motion graphics, and applied color correction to ensure a polished, consistent finish. For the hero video, I shot green screen footage and composited it in After Effects alongside the Cinema 4D renders to create a seamless final result.
The final outcome is a fully realized fictional brand — Burple — with a cohesive visual identity across its logo, mascot, and multi-flavour product lineup. The infomercial brings the brand to life through 3D animation, combining Cinema 4D product shots with After Effects editing, transitions, and color grading for a polished commercial feel. The hero video, built from green screen footage and C4D renders, gives the homepage an immersive, high-energy opening that reinforces the brand's bold personality. Together the deliverables demonstrate a full production pipeline from concept and branding through 3D animation and post-production.